Vegas Casino Logos - Turning A Name Into A Vibe

Designing Brands In Las Vegas

Posted by Chuckmonster

Las Vegas' casinos are world famous for their themes as well as their casino carpet designs. While we all have visions in our heads of architectural features and casino carpeting that make one property different from another, it is often the logo of the property that makes its way home with us on coffee mugs, t-shirts, casino chips, note pads, pens and other items.

Flamingo LogoSome logos have remained virtually unchanged since the inception of the property, often lasting longer than the buildings upon which they were first mounted (Flamingo). Other properties often add a second or third logo variation to their branding arsenal as properties evolve or expand. For me, the removal of the famed angular Stardust logo and it's beautiful neon marquee continues to be infinitely greater than the loss of its mediocre hotel tower, clunky casino floor or the Wayne Newton Theater. In some cases, a formerly retired logo makes a return at a different casino, sometimes in a different location - as what happened to the later era Sands logo at the Sands Macao.

Logos History

The Evolution of A Logo

Even the strongest brands' logos evolve over time, often times distilling their very essence into a simple, clean clear icon, which encapsulates the company at a casual glance. Two of the most prominent logos - the evolving logo of AT&T and Apple, are great examples of how a logo evolves over time as the company it represents changes as well. AT&T was primarily known as operator of the telephone, but has grown to include all types of communication, globally. As such, the logo has evolved from it's days as 'Ma Bell' to the global AT&T logo we all know. As part of a business unification a few years ago, AT&T eliminated many of its subsidiary companies (ie. Cingular) and brought back it's previous 'Death Star' logo, albeit in a fresh new design.

Apple Computer - universally hailed as one of the best brands in the business world - evolved its logo from a difficult to read, hand drawing of Sir Isaac Newton sitting below a tree, on through two other iterations before settling on a simple yet iconic grayscale apple.

But what is it that makes for a successful logo in Las Vegas? How does a casino's logo typographically distill a properties essence into a single, identifiable mark? What does a continually changing logo tell us about the validity of given properties theme or identity?

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